This participatory guide and tools translates theory into practical guidance to inform social norms exploration. The step-by-step guidance, exercises, and templates in the toolkit can help program implementers: understand social norms theory and concepts; prepare staff to identify and investigate social norms; engage community members using participatory learning exercises to: 1) identify reference groups, and 2) explore social norms influencing behaviors of interest; analyze information with project team and communities; and use findings to inform the design of norms-shifting activities and develop norms-focused evaluation tools.

Source: Institute for Reproductive Health, Passages Project (2020)